The Wercs

When The Wercs developed a tool that made it easier for consumers to buy green, we were just the guys to help make it a success. Their chemical analysis software, GreenWERCS, allows retailers to rate a products’ environmental footprint at the point of sale. Conscientious shoppers can then use that information to guide their purchasing decision. To drive adoption, we designed an interface that was easy for retailers to use and heralded GreenWERCS’ arrival through a far-reaching PR campaign. Everything was supported by a comprehensive suite of online and print promotional materials. We’ve developed several other campaigns, software interfaces and websites for The Wercs as they continue to champion the green evolution.