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Brand
Bring your offering to life for investors, regulators, community stakeholders and customers.
Our clients have bright futures, so we’re used to building brand platforms that are geared for growth. Call us if you want a strategy with real longevity. Because you’re too busy inventing new technologies to be reinventing yourself.
Our BR&D Process includes:
Research:
- Internal (management, employees, distributors)
- External (customers and prospects)
- Competitor (messaging and positioning)
- Gap analysis of all data points
Brand Planning:
- Positioning development
- Supporting messaging
- Personality
- Brand identity (logo, taglines)
Brand Communications:
- Identifying brand communication objectives
- Internal communication plans
- External communication plans
Brand Execution
- Advertising
- Public Relations
- Event Marketing
- Sales Support
Brand Measurement
- Communication Audits
- RDI Measurements