Dow Microbial Control

As Dow Microbial Control added increasingly sustainable biocides to their portfolio, they turned to us to help promote them. Designed to deliver powerful microbial protection in a more environmentally friendly way, the revolutionary new treatments cost more to produce, and to buy. The added cost of this LE (low emission) technology required thoughtful positioning and promotion. We worked hard to develop intelligent messaging and then brought it to life for Dow’s customers by rolling out targeted materials to key industry sectors, such as makers of paint, coatings and personal care products.